Sunday, November 28, 2010

Final Blog-Extra Credit!

Evaluation of the Blogs

1) No, I had never used a blog before RTF 305. The closest thing to a blog I had used was Facebook. 
2) There were many positive aspects of using the blogs. For instance, it will be very helpful knowing how to use a blog and already having one set up for my future in Public Relations. In some instances, people become famous because of their blogs and it provides another outlet to share information on. 
3) The only real difficulties I had in using the blog was the fact that it was easier to get distracted. Homework assignments on the internet are always more tempting in the aspect that it is easier to click on Facebook when it is right in front of you! Other than that, I did not have any technical difficulties setting up the blog or anything. 
4) The way I overcame the difficulty of getting distracted was that I told myself I had to finish the blog before I could log back onto Facebook or check my email.
5) The blog prompts that were straight forward and asked three different questions were the easiest. Sometimes, it is easy to ramble when you're typing away. So, having a more structured blog prompt made writing it much easier. For example, the last blog prompt on globalization which had each question worth 1 point was very structured and easy to focus on. The ones with multiple points in one question/topic were a little bit more tough to answer correctly.
6) I would recommend using a blog in future courses because it did not feel like homework. We were able to use our imagination and insert clips, videos, and pictures. It made me feel like I was understanding the topic better by researching. It also got me interested in the blogging world, which is important to have in this field of study.
7) The only suggestions I would have to improve blogging experience in the future would be to have a rule for all TA's so it is equal for all students. For instance, some TA's would only grade on completion (which all students would love!), but others would actually grade specifically. So, in the end some students would get full credit for the every blog, but others would not even though they might have deserved the same grade.


Yes, you can use my blog in a paper or report!


It's been a fun class!

Sunday, November 21, 2010

The World's Next Top Model

According to Joseph Straubhaar, Globalization is an "increase in opportunities for communication, exchange of material and symbolic goods, and migration of people across national borders." The textbook also defines it as a "reducing of differences that existed between nations in time, space and culture" (Straughaar, p. 503). Globalization has become extremely potent due to the growing of technology and media. The world has transformed into a integrated market due to advertising, economics, and technology. 


One concept of globalization dealing with a result of hybridization of media products is glocalization. Glocalization involves taking an idea that was successful in one country, and then adopting that same concept in another. Glocalized products can include everything like restaurants such as McDonald's, to television shows such as American Idol.


An example of a glocalized product is the television show "American's Next Top Model". The show, which is now on its 15th cycle in America, has been adopted in over 20 countries. England, Australia, Afghanistan, Brazil, China, and  Russia are just a few of the countries which have aired their own "Next Top Model". The show has been rated number 1 in America. It has now been globalized into an international media product, being sponsored by models such as Tyra Banks. Overall, the show is now existing between different nations at a time and is combining global ideas or forces with local ones. 

Sunday, November 7, 2010

Keep your hands off my Doritos!

Advertising is everywhere we go. It is on the internet, in magazines, on billboards, and on television. One advertisement that always catches my attention is the Doritos Superbowl ad. The ad features a little boy whose mother is about to go on a date. As the date reaches for Kyle's (the little boy) Doritos, Kyle abruptly slaps him and says "keep your hands off my momma, and keep your hands off my Doritos." The ad is persuasive because of its humor. The little boy is also adorable which makes people remember it better.

The ad's main appeal is humor, which can fit into the emotional appeal category since happiness is a main emotion. When ad's appeal to emotions such as humor, they grab more attention and are more persuasive since it is something that people want to watch. They connect happiness and humor to that brand which makes the brand more appealing.

The Doritos ad exemplifies that appeal because it is the definition of a humorous ad. It features a cute little boy who bosses his mom's boyfriend around and tells him to "keep your hands off of my momma, and keep your hands off of my Doritos." What's not funny about that? This ad is only 30 seconds long, but it gets its point across and causes laughs along the way.


http://www.youtube.com/watch?v=r0EVSP_6XZA



Keep your hands off my Doritos!

Advertising is everywhere we go. It is on the internet, in magazines, on billboards, and on television. One advertisement that always catches my attention is the Doritos Superbowl ad. The ad features a little boy whose mother is about to go on a date. As the date reaches for Kyle's (the little boy) Doritos, Kyle abruptly slaps him and says "keep your hands off my momma, and keep your hands off my Doritos." The ad is persuasive because of its humor. The little boy is also adorable which makes people remember it better.


The ad's main appeal is humor, which can fit into the emotional appeal category since happiness is a main emotion. When ad's appeal to emotions such as humor, they grab more attention and are more persuasive since it is something that people want to watch. They connect happiness and humor to that brand which makes the brand more appealing.
The Doritos ad exemplifies that appeal because it is the definition of a humorous ad. It features a cute little boy who bosses his mom's boyfriend around and tells him to "keep your hands off of my momma, and keep your hands off of my Doritos." What's not funny about that? This ad is only 30 seconds long, but it gets its point across and causes laughs along the way.